ATLAS.ti serves as a powerful utility for qualitative analysis, particularly when working with larger bodies of textual, graphical, audio, and video data. The content or subject matter of these materials is in no way limited to any one particular field of scientific or scholarly investigation. Typical application areas for ATLAS.ti are characterized by a systematic, yet creative approach to analyzing unstructured data.

ATLAS.ti can be of great help in any field where this kind of "soft data" analysis is carried out. While the program was originally designed with the social scientist in mind, it has been put to use in areas that we had not initially anticipated. These areas include psychology, literature, medicine, software engineering, quality control, criminology, administration, text linguistics, stylistics, knowledge management, history, geography, theology, and law. ( From the developer)