You need a Wine version >0.9.48 in order to install the game without the j2re environment
Launch winecfg and choose XP as Windows version.
Move to the CD directory and run the installer
Follow the instructions.
Running and Playing Football Manager 2008
Launch winecfg and choose Vista as Windows version.
Replace the original fm.exe file with the no-cd version (fm.exe file is located in ~/.wine/drive_c/Program Files/Sports Interactive/Football Manager 2008/fm.exe by default). The no-cd file is available on dedicated websites, do not ask here please...
Move to FM directory (~/.wine/drive_c/Program Files/Sports Interactive/Football Manager 2008 by default)